5. Are you looking for all your surveys to be online?

If the answer is YES, then the software choices might just be more complex; some might say bewildering. There’s everything from free online software to very expensive software. One thing though is certain – you get what you pay for. If it’s free and seems to be too good to be true, then it probably is too good to be true. There will be a catch somewhere – perhaps an unwanted logo on every page, perhaps a limit on the size of the survey, perhaps a limit on the types of questions, or perhaps a limit on the appearance of the questionnaire. These are the features that you’ll need to check out.

If the answer is NO, and you are also considering paper and mobile surveys as well as online surveys, then your software choices might well be simplified. The number of suppliers that cover more than just online is greatly reduced and this will make your evaluation slightly easier. Certainly, online surveys appear to be simple and easy to administer, but they won’t always reach the target sectors that can be reached by paper or mobile surveys. You may need to consider using online, paper, and mobile.

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