10. What are you planning to do with the replies?

All too often, questionnaires are designed and published with little or no thought to what will happen next. There’s generally a collective sigh of relief as the survey goes live, but if the analysis hasn’t been thought through, then the problems will start later in the process.

Check out what type of analysis you need as part of your evaluation process – don’t wait until you’ve got the system before you start looking. Are you happy with a fairly bland form of analysis with just each question presented in the form of a count, a percentage, or perhaps a chart? Do you need to compare how different groups responded to particular questions? Do you need any statistical tests to check the reliability of your data? Statistics don’t always need to be sophisticated, but you do generally need to be able to generate averages, means, medians etc.

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